Based on that data, they awarded each a Gold, Silver or Bronze standard.

Ipsos conducted research with over 26,000 respondents across 25 countries, testing their perceptions of 5,046 assets from 523 brands in 33 different categories. The report was created in two parts and focuses on five key assets – logos, slogans, mascots, colour and product. However, as the landscape continues to expand, we must ensure that brand assets are consistently and accurately being attributed to the correct brand to truly Be Distinctive Everywhere,” said Lee Rolston, Chief Growth Officer, JKR.

With more content and tech-enabled means of brands being distributed and targeted, there are more opportunities than ever to connect with audiences in exciting, dynamic and purchase-able ways. With only 15% of all brand assets tested in our report measuring as truly distinctive, it is not an exaggeration to say that the marketing industry is facing a crisis of identity.

Only then can brand awareness, image, consideration, preference, penetration, frequency and all conversion to purchase measures, flow. “The first job of branding is to make sure your brand is recognised as uniquely and unmistakably you. Everywhere.” Bringing a combined 80 years of expertise in understanding, analysing and creating great brands, the report provides brand owners, strategists, and creatives alike with a better understanding of the importance of distinctiveness in marketing today. LONDON-( BUSINESS WIRE)-The multinational market research and consulting firm Ipsos and global branding agency Jones Knowles Ritchie (JKR) have launched a new report titled, “Be Distinctive.

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